Landscape Architecture Magazine Announces 2009 Advertising Awards
Seven advertisers honored at reception at the 2009 Annual Meeting and EXPO.

ASLA President Angela Dye, FASLA, with the 2009 Landscape Architecture magazine award winners.

Landscape Architecture magazine (LAM) presented awards to seven advertisers during the annual meeting in Chicago:

Best Graphic Quality
Landscape Forms
Greenscreen

Best Message
Playworld Systems
Crystal Fountains

Most Persuasive
Cavawood Architectural Products
Kebony Products

Advertisement of the Year
Forms + Surfaces

The winning advertisements may be viewed online.

The 2009 jury panel gives valuable feedback to advertisers.

The awards were established in 2008 to recognize the best in LAM advertising and to provide specific feedback to advertisers about what works when promoting products to an audience of landscape architecture professionals. A distinguished jury of six award-winning landscape architects reviewed more than 300 half-page and larger ads that ran in the magazine between November 2008 and September 2009:

• Jeffrey Carbo, FASLA, of Jeffrey Carbo Landscape Architects in Alexandria, Louisiana
• Brian Clark, ASLA, of Confluence in Des Moines Iowa
• Todd Hill, ASLA, of EDAW/AECOM in Atlanta
• Emily Pizzuto, ASLA, of Gustafson Guthrie Nichol Ltd in Seattle
• Susanna Ross, ASLA, of Sasaki Associates in Watertown, Massachusetts
• Susan Van Atta, FASLA, of Van Atta Associates in Santa Barbara, California

ASLA President Angela Dye, FASLA, hosted the reception honoring the award recipients, presented the awards, and thanked the advertisers for their support of ASLA. Award recipients each received a certificate and an engraved Tiffany frame displaying the winning ad. Following the presentation of the awards, Dye moderated the jury in a lively discussion about each winning advertisement and why it was selected:

• Visual quality is key. Landscape architects are drawn to ads with strong photography that tell a story.

• Show the product in use. LAM readers use ads to find new products to specify. Showing a product in use gives them perspective on how it will actually look in a project.

• Promote the product’s sustainable features. Sustainability is the most critical practice issue identified by LAM readers.

• Space matters. Ads are most effective when they use space wisely and do not include too much text or busy graphics. Crisp, simple use of space and graphics are appealing.